On-site, After-hours Parties Aren’t Just for Fun
Business at a trade show can be divided into two parts: what you do at the booth and what you do away from it. With a captive audience of existing and potential clients and customers gathered in one place at one time, it makes sense to extend your marketing efforts beyond the tradeshow floor. Budget permitting, of course, you can throw a party anywhere in town, but there’s a lot to be said for holding hospitality events right at the hotel or convention center where the show is meeting. It’s cheaper, there’s no travel time involved, so people are more likely to show up, and it can be as basic or as elaborate as your checkbook and inclinations will allow.
That may mean something as simple as a suite with drinks, pretzels and popcorn, or as glitzy as a “Backstage on Broadway” soiree mounted a few years ago by a major cloting manufacturer, complete with custom built sets, food and entertainment based on “South Pacific”, “Grease”, and “Phantom of the Opera”.
Tags: 2 Comments