Creative Impact Group Special Events Planning

For the past six years, Event Marketer Magazine and the Experiential Marketing Sumit have served the needs of brand-side marketers and agency executives in all areas of live marketing.
This year, Creative Impact Group co-sponsored a brunch on Wednesday April 23rd.
1000 + attendees were expected to attend this year’s EMS show. Presenters in workshops and conference […]

On April 3, 2008, meeting planners and association executives from all around the country will be ushering in a new season of exciting meetings and events when they gather in the nation’s capital for this year’s Springtime Exposition. The Springtime Expo, produced by ASAE & The Center for Association Leadership, is a premiere one-day […]

From astronauts to authors, singers to corporate icons, celebrities have become staples at corporate and charitable events, and for good reason. Star power creates a buzz in advance and during and event. It will also enhance the image of the sponsoring organization if used wisely.
Hiring celebrities is a tricky business, from finding the […]

If you missed the first portion of this article you can find it here.
Choosing The Event
There are four basic genres of hospitality events: breakfast meetings, after-show receptions, themed parties and celebrity entertainment. To choose the kind of event that’s right for you, assess both your budget and your tradeshow goals.
If you simply […]

On-site, After-hours Parties Aren’t Just for Fun
Business at a trade show can be divided into two parts: what you do at the booth and what you do away from it. With a captive audience of existing and potential clients and customers gathered in one place at one time, it makes sense to extend […]

Loctite’s Campaign to Revive Simoniz Car Wax Links Ads, Booth and Party with Common Theme
By: Joanne Brooks
There was a time, not so long ago, when America had a love affair with it’s cars. Weekends were spent washing and waxing every square inch of your Buick or Chevy to such a high gloss that the […]