Loctite’s Campaign to Revive Simoniz Car Wax Links Ads, Booth and Party with Common Theme
By: Joanne Brooks
There was a time, not so long ago, when America had a love affair with it’s cars. Weekends were spent washing and waxing every square inch of your Buick or Chevy to such a high gloss that the […]
A Classic of Total Marketing by Joanne Brooks
February 11th, 2008 1 Comment
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