Creative Impact Group Special Events Planning

If you missed the first portion of this article you can find it here.
Choosing The Event
There are four basic genres of hospitality events: breakfast meetings, after-show receptions, themed parties and celebrity entertainment. To choose the kind of event that’s right for you, assess both your budget and your tradeshow goals.
If you simply […]

On-site, After-hours Parties Aren’t Just for Fun
Business at a trade show can be divided into two parts: what you do at the booth and what you do away from it. With a captive audience of existing and potential clients and customers gathered in one place at one time, it makes sense to extend […]

Loctite’s Campaign to Revive Simoniz Car Wax Links Ads, Booth and Party with Common Theme
By: Joanne Brooks
There was a time, not so long ago, when America had a love affair with it’s cars. Weekends were spent washing and waxing every square inch of your Buick or Chevy to such a high gloss that the […]